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Which one of the following propositions most helps to justify the reasoning above?

Strengthen PR
Must PR
Cannot PR
Confirm PR

The correct answer is: Strengthen PR

The argument presented in the passage relies on the assumption that enhancing public relations (PR) efforts will lead to an increase in consumer awareness, which in turn will result in increased sales. Choice A, "Strengthen PR," most directly aligns with this reasoning by suggesting that focusing on improving PR activities will support and reinforce the overall argument. By strengthening PR, a company can effectively communicate with its target audience, generate positive brand perception, and ultimately drive consumer interest and sales. Therefore, Choice A most helps to justify the reasoning provided in the passage.